Mood boards. Type choices. Market Research. Identity Guides. Forever.
All that stuff is great, but the "forever" part is what gets to me. I know identities are not always forever, but they are for a pretty damn long time, and that's not the kind of world I'm comfortable in.
I like to live in a world of perpetual beta. Always evolving, ever changing, up to date with the trends. Logo design, however amazing it is, makes me hyperventilate and have heart palpitations.
I think I'll stick to the web.
Aux Sable Records Website Case Study
Lakonic Partners Identity Case Study
Oprah.com Re-Redesign Case Study